About me

I narrowly missed out on a rallying career, so now I’m a digital marketer

As the CEO and Founder of Refuel Creative, I’m a certified marketing professional with over 20 years experience in the industry. I’ve spoken at several conferences across Australia and South East Asia and shared his expertise in digital marketing, web design, and Google Ads.

My passion for technology and marketing started at an early age. At age 12, I started building websites for local businesses to get them started online. With this experience as a ‘website boy wonder’ under my belt, I went on to complete a Bachelor of Management (Marketing) at the University of South Australia.

After graduating, I put my theory into practice and spent the next 10 years working in digital media, online video streaming, and startup businesses. I built a reputation as ‘the guy you go to for digital marketing’ during this time. This allowed me to combine my practical marketing experience with my passion for technology and help not-for-profits to modernise their technology, marketing and digital media.

My passion for tech means that I always keep an eye on new and emerging technology. In 2008, I saw the potential of online video and pioneered the live-streaming of Australian Motorsport after founding Pure Motorsport. Pure Motorsport helped several Australian motorsport categories get started in live-streaming and online video; including the Australian Formula 3 Championship, Australian Rally Championship, Shannons Nationals, Alpine Rally, Rally SA, and Rally Australia.

In 2017, I formed my own marketing and technology agency - Refuel Creative. I created Refuel to provide expert advice and hands-on digital marketing assistance to organisations of all sizes, from startups to not-for-profits.

By 2022, Refuel Creative has grown above and beyond initial forecasts. With a strong and growing presence in the US, Refuel Creative is now an international company aiming to become a leading marketing agency in the APAC region.

Today, I’m still doing what I started at age 12; helping businesses get online with the latest technology and digital marketing solutions.

"Ryan at Refuel was amazing. We had such a terrible issue that I couldn’t resolve on my own. Ryan was so persistent and really good at explaining technical things in a way that I could understand. He just didn’t give up until the problem was fixed!"

 - Rachael Uebergang - NT Working Womens Centre



Refuel was recognised as one of the top 25 fastest growing companies in South Australia. I was honoured to see the Refuel team recognised amongst businesses I've always admired.


2021 was Refuel’s most successful year to date. The team expanded to over 10 and were able to take great strides into the US market.



In 2020, Refuel Creative continued to grow and help our clients make their businesses better. HubSpot recognised our successes, awarding Refuel with two Impact Awards in 2020 - one for innovation and one for sales.

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